The Nuances of Language: Editor’s Edition
Ever seen or heard adverts with the same format as the one above? Here’s a more common example:
“If you’re tired of having unstable internet connectivity, 5G Fiber has the solution you want.”
Well, that statement’s a bit awkward. You can even ask, “What if I’m not tired of an unstable internet connection? Does that mean you can’t provide your services to me?” These sales pitches are a dime a dozen in today’s corporate-centric world. Every company has its own gimmick to sell, sell, sell. But everyone seems to fail to realize that just as much as a well-written story requires the correct word choices, so too does every aspect and field that requires language usage.
Just a simple restructuring of the example given allays any further unintended causes of misconception, i.e., by phrasing it like this:
“For stable internet connectivity, PLGloVerge has the best deal for you!”
See how word choice is necessary yet? No? Then let’s continue.
Word choice isn’t just about picking the right words for a particular composition. In an article by Sean Glatch titled “The Importance of Word Choice in Writing,” he provides an intricate overview and example of how and why word choice is such a vivid indicator of compelling writing.
Weak description with adverbs: He doesn’t cook well; the food is almost always overcooked.
Strong description, no adverbs: He incinerates food.
Although being ambiguous is sometimes helpful(like in the above example, especially when you have to talk about your partner’s cooking), strong descriptors(adjectives without adverbs) convey a much better overall impression and a succinct, emotional description.
Although adjectives and adverbs are indicators of concise word choices, the use of verbs also helps to paint a more precise and descriptive picture of your writing to readers. Synonyms are a helpful way of spicing up and relaying clearer and more vivid imagery.
“Walk” is redundant and bland.
“Saunter” exudes calmness and ease.
“Trudge” draws you into the laborious task.
“Trek” smells like an adventure.
Don’t settle for the common, but don’t delve too deeply into vocabulary words that a general reader might find too difficult to understand. Sparse additions of uncommon words will help add to a reader’s vocabulary, but too much will just create confusion and a lack of comprehension. Don’t make it so that a reader has to open a dictionary for every sentence.
Write well! Write better!